A turn-key health and wellness brand built from scratch - from market research and brand identity to e-commerce, video production, social media, influencer campaigns, and national TV placement.
Products launched
Service disciplines deployed
Partner for everything
Investors had a vision for a premium health and wellness lifestyle brand built around amaranth oil - but no brand, no products, no sales channels, and no marketing infrastructure. They needed a single partner to take the concept from zero to market-ready across every touchpoint.
We started with market and industry research to identify the right product niche, sourced manufacturing partners, and built out forecasting models for costs and sales. From there, we developed the full brand identity - name, logo, color palette, packaging design, and brand guidelines. Then we built the technology stack: e-commerce platform, fulfillment integration, marketing automation, and analytics. With the infrastructure in place, we produced a full library of photography and video assets, launched social media channels, executed influencer campaigns, and secured national TV coverage on Fox 13's Studio Live.
Wellamar launched with five products across gummies and oils, a fully operational e-commerce platform with first and third-party sales channels, a complete social media presence, influencer partnerships driving organic reach, and national television exposure - all delivered by one team under one roof.
