A complete multi-channel rebrand for Messer Canada - from brand identity and print collateral to digital presence, branded merchandise, and ongoing B2B and B2C marketing support.
Service disciplines
Ongoing partner
Brand consistency
Messer Canada needed to unify their brand presence across every customer and employee touchpoint - from business cards and corporate apparel to their digital platform and industrial safety equipment. As a major industrial gas supplier operating across Canada, consistency and professionalism at every point of contact wasn't optional.
We started with the core brand system - refining the visual identity, establishing the bilingual tagline 'Gases for Life / Gaz pour la vie,' and building out a comprehensive brand guidelines package. From there, we rolled the new identity across every channel: redesigned business cards and corporate stationery, a fully rebuilt website, branded merchandise including dress shirts, hard hats, and drinkware, and product marketing collateral for their industrial gas lines. We continue to support Messer Canada as their ongoing solution provider across both B2B and B2C marketing efforts.
Messer Canada now operates with a unified brand presence across all channels - digital, print, merchandise, and industrial touchpoints. The ongoing partnership covers everything from campaign creative and web updates to new product launches and trade materials, all managed under one roof.
